The “AI in Science Communication” online workshop will provide an overview of how Artificial Intelligence (AI) can be used in science communication. The training introduces key concepts related to AI development and application, with a focus on supporting clear and effective communication of scientific content to different audiences.

The workshop also addresses the opportunities and challenges associated with AI use, including limitations, risks and ethical considerations. Through theory-based content and selected case studies, participants will gain an understanding of the role AI may play in contemporary science communication practices.
Participants attending the workshop will receive one-year access to the “SciComm Compass®” web application, a tool designed to support science communicators in navigating the AI landscape and selecting suitable AI tools for different communication goals.

Format

  • Online workshop
  • Duration: 4 hours
  • Mainly theoretical, with selected interactive elements

Trainer

Alice Estrela – Digital Strategist and Digital & Technological Transformation Expert at Science Crunchers

Alice graduated in Biology in 2006 (Faculty of Sciences, University of Lisbon, Portugal) and finished her MSc degree in Conservation Biology in 2008 in the same Institution. Her passion for communication and education has guided her professional journey. For the past +12 years she has been planning and creating effective, SEO & SEM content as well as the best strategies for that content to reach its target. Alice is Science Crunchers Digital Content and Digital Strategy Specialist: if words can describe it or sell it, she’ll write them. For the past few years, Alice has also embraced the role of Digital & Technological Transformation Expert being dedicated to exploring new ways of advancing science communication using tools such as Artificial Intelligence. Her scientific background combined with her strong communication skills and interest in new tools and approaches allow her to navigate the exciting but many times challenging waters of science communication

Learning outcomes

After the workshop, participants will:

  • Have a general understanding of AI use in science communication
  • Be familiar with selected AI tools and their applications
  • Be able to reflect critically on AI-generated content

Registration

Register by 13th of February: