During the meeting, students addressed a real business challenge by developing sustainable packaging solutions for fruits and vegetables, integrating environmental, marketing, and consumer behavior perspectives. The programme combined theoretical lectures and practical activities: participants deepened their knowledge of green marketing, neuromarketing, consumer behavior, and media literacy, analyzed best practices, and worked in teams to develop innovative solutions.
The creative process was further enriched by practical workshops, educational excursions, and experiential activities, including virtual reality sessions and artistic tasks that encouraged visual thinking and idea generation. Students also applied digital and AI tools for marketing solutions, video production, and project development.
At the end of the event, student teams presented their sustainable packaging concepts, supporting arguments, green marketing strategies, and communication plans. The projects were evaluated based on innovation, sustainability justification, market potential, and the quality of communication.
Participants emphasized that this international experience not only strengthened their practical skills but also contributed to the development of intercultural competences and the establishment of new academic and professional connections. According to the students, the Student Research Hub provided new perspectives, fostered collaboration, and helped build lasting relationships.
