Emotional Sustainability & Internal Marketing: Inside Out Approaches to Work
Dates & timetable:
This course explores how emotional sustainability at work and internal marketing can support the people behind sustainability strategies in organizations.
It focuses on employees as “internal customers” and on how communication, leadership and HR practices can protect emotional wellbeing, reduce cynicism and burnout and build genuine alignment with environmental and social goals.
The course is highly practical: students will analyse their own organizational contexts, design internal campaigns and micro practices, and develop an Internal Emotional Sustainability & Internal Marketing Action Plan that can be adapted to their current or future workplaces.
| Date | Time |
| Applications open – Applications close – 22/01/2026 Course begins – 28/01/2026 |
16:00-18:00 (CET) |
Timetable:
28/01/2026, 16:00–18:00 CET
04/02/2026, 16:00–18:00 CET
11/02/2026, 16:00–18:00 CET
18/02/2026, 16:00–18:00 CET
25/02/2026, 16:00–18:00 CET
04/03/2026, 16:00–18:00 CET
11/03/2026, 16:00–18:00 CET
01/04/2026, 16:00–18:00 CET
15/04/2026, 16:00–18:00 CET
22/04/2026, 16:00–18:00 CET
29/04/2026, 16:00–19:00 CET
06/05/2026, 16:00–19:00 CET
13/05/2026, 16:00–19:00 CET
20/05/2026, 16:00–19:00 CET
27/05/2026, 16:00–19:00 CET
03/06/2026, 16:00–19:00 CET
10/06/2026, 16:00–19:00 CET
17/06/2026, 16:00–19:00 CET
16:00-18:00 Central European Time – Croatia, France, Germany, Spain,
or 17:00-19:00 Eastern European Time – Cyprus, Greece, Lithuania, Romania,
or 15:00-17:00 Western European Time – Ireland
Description:
This course is ideal for upskilling and professional upgrading, and it can also support reskilling for those moving into people-focused or sustainability-related roles. It strengthens students’ capabilities in internal communication, leadership, employee wellbeing, and sustainability implementation–competencies increasingly required in HR, CSR, sustainability management, and organizational development functions.
Learning Outcomes:
- LO1: Explain the main concepts of emotional sustainability and internal marketing, and how they relate to employee well-being and sustainable organizational culture.
- LO2: Design a basic initiative or project that promotes emotional sustainability in an organization, aligning it with the organization´s value and sustainability goals. LO3: Identify the emotional culture, leadership practices and communication flows of an organization using analytical tools (emotional maps, psychological safety indicators, employee journey).
- LO4: Integrate emotional sustainability principles into internal communication, digital wellbeing practices and leadership behaviours to propose coherent organizational interventions.
- LO5: Develop a professional implementation plan that includes objectives, timeline, responsible roles, resources and KPIs for the proposed emotional sustainability intervention.
Volume (ECTS):
6 ECTS
Language:
English proficiency level
Transversal Skills:
- Communication, collaboration and creativity
- Management Skills
- Teamwork and cross-cultural collaboration in online environments
- Critical Thinking about organizational culture, power and change
Competencies:
- Human resource management
- Corporate social responsibility
- Marketing management
- Sustainable development goals
- Communication sciences
- Assist in developing marketing campaigns
- Develop employee retention programs
- Advise on corporate social responsibility Assist in developing practices for well-being of employees
- Business management principles
- Facilities management in the organization
- Environmental policy
- Internal risk management policy
- Social media management
- Marketing management
- Enterprise risk management
- Design internal marketing strategies and campaigns that engage employees in sustainability initiatives
- Connect internal marketing and emotional sustainability with SDGs and organizational sustainability strategies
Study format
Online
Study methods:
- LO1: Weekly tasks (individual):
– Short written tasks (around 300-400 words) based on the readings and class content
– Format: submitted via the platform, simple structure: one key idea from the reading, one example, one personal insight. - LO2: Final project (group): Design of an internal emotional sustainability action or campaign for a real or hypothetical organization.
- LO3: Analytical section (1–2 pages) in the group project diagnosing emotional risks and resources using course tools
- LO4: Integrated intervention proposal combining communication, leadership and digital practices (2–3 concrete actions)
- LO5: Full action plan including:
1. Context and problem definition
2. Diagnosis summary
3. 2–3 interventions
4. Implementation roadmap
5. KPI dashboard
Entry requirements:
Bachelor’s degree programme graduates
EU-CONEXUS Master/PhD students
A proof of English proficiency of at least B2 level (certificate or online test)
Assessment:
- LO1: Continuous assessment:
participation in online sessions.
Completion of weekly reading-based tasks. - LO2: Final project assessment: group final project.
Short individual reflection linked to the project (what they learned and how they would apply it). - LO3: Diagnostic report section within the final project
Peer discussion and reflective commentary - LO4: Graded integration section in the final project
Instructor feedback checkpoints - LO5: Final written report (8–10 pages)
Oral presentation (10–12 minutes)
Host university:
Catholic University of Valencia, Spain
